Description
We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. This role offers an exciting opportunity to develop and execute innovative marketing strategies across digital platforms. The ideal candidate will have a strong background in digital marketing, including e-commerce, SEO, and analytics, with a passion for driving brand growth and engagement. This position is paid and suitable for individuals eager to contribute to a fast-paced, creative environment focused on expanding our online presence.
Duties
- Develop and implement comprehensive digital marketing campaigns across various channels including social media, email marketing, and paid advertising.
- Manage and optimize e-commerce platforms to enhance user experience and increase sales.
- Conduct research on market trends, competitors, and target audiences to inform marketing strategies.
- Oversee Facebook Advertising campaigns, Google AdWords, and other paid media efforts to maximize ROI.
- Utilize SEO best practices to improve website visibility and organic search rankings.
- Create engaging content using Adobe Creative Suite tools for social media, websites, and promotional materials.
- Manage website content through WordPress, including HTML updates as needed.
- Analyze campaign performance using Google Analytics and other tools; prepare reports to measure effectiveness and inform future initiatives.
- Coordinate product management activities related to marketing launches or updates.
- Monitor budgeting for campaigns and ensure efficient allocation of resources.
Qualifications
- Proven experience in digital marketing, with a focus on e-commerce, SEO, Google Analytics, Google AdWords, and Facebook Advertising.
- Strong skills in research, market analysis, and strategic planning.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, and email marketing platforms.
- Demonstrated ability to manage multiple projects simultaneously while meeting deadlines.
- Experience with sales-driven marketing initiatives and product management is a plus.
- Knowledge of analytics tools to track performance metrics effectively. This role offers an engaging environment where creativity meets strategic thinking—ideal for candidates passionate about digital marketing innovation and growth.